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A gold crown appears above "Chesterfield." The inside of the case is a tarnished silver color

The decades following World War II, during the apex of smoking when the practice had still not come under fire by the growing anti-smoking movement, a cigarette casually tucked between the lips represented the young rebel, epitomized in actors like Marlon Brando and James Dean or mainstays of advertising like the Marlboro Man

By scanning these codes, customers can have access to digital-only content, such as bonus materials, discounts, and interactive features, that would otherwise be inaccessible to them

These are usually proportional to pack size multiplied by count (10 packs)

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