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A new Stanford study finds that people perceive cigarettes with pro-environment marketing on the packaging as less harmful not only to the environment but also to the health of smokers and people around them

To diversify beyond tobacco, the conglomerate has moved into FMCGs, hotels, software, paper, and agribusiness ventures

The company had recently launched its iQOS heated tobacco device, which it promoted as a potentially lower risk alternative to cigarettes

The pressed crease adds further definition to the ultra-tailored look

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