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Recruiting and training Duffelers is exciting because at the end of a tour, teammates are able to take on the responsibility of being in charge of an entire camp

If the price of one product goes up, demand for a substitute is expected to increase. Friedman uses Diet Coke drinkers as an analogy: If Diet Coke were banned, people would likely switch to Coke or Coke Zero or Diet Pepsi, not water

They communicate through apps and deliver alerts to your phone or other mobile devices if an alarm sounds

Competitive Landscape 4.1

While nicotine replacement therapy products do this, the limited strengths available and different delivery methods meant that NRT has never been able to help everyone to the degree they need