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Courageous and charismatic
many of the most enchanting symbols of Christmas
they dance and clap as they prepare the holiday feast
unpredictable ways that our brains cope with the loss of sight by finding rich new forms of perception
Publisher: Errant Bodies
Brand Sense: Sensory Secrets Behind the Stuff We Buy romance trilogies Courageous and charismaticAuthor Contributor(s): Lindstrom, Martin; Kotler, Philip Publisher: Free Press Date: 2 2 2010 Binding: Paperback Condition: NEW The definitive book on sensory branding, shows how companies appeal to consumers five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory installed aerosol can containing new car aroma? Or that Kelloggs trademarked crunch is generated
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